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~subject:"Consumer behaviour"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Bibliografie enthalten"
~type_genre:"Reprint"
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Search: subject_exact:"Reputation von Unternehmen"
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Consumer behaviour
Öffentlichkeitsarbeit
Corporate reputation
36
Firmenimage
36
Brand management
9
Markenführung
9
Public relations
9
Corporate culture
7
Deutschland
7
Germany
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Barry, David
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Taylor, Earl L.
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Corporate brand and corporate reputation
4
Cross-cultural and critical perspectives on brands
2
Discovering leadership
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Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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LEA's organization and management series
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ECONIS (ZBW)
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1
The virtual leader construct : the mass mediatization and simulation of transformational leadership
Boje, David M.
;
Rhodes, Carl
- In:
Discovering leadership
,
(pp. 122-136)
.
2009
Persistent link: https://www.econbiz.de/10003812726
Saved in:
2
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
3
Corporate communication orchestrated by a sustainable corporate story
Riel, Cees B. M. van
-
2009
Persistent link: https://www.econbiz.de/10003785162
Saved in:
4
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
5
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
Saved in:
6
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
7
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
8
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
Saved in:
9
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2006
Persistent link: https://www.econbiz.de/10003805611
Saved in:
10
Organizational perception management
Elsbach, Kimberly D.
-
2006
Persistent link: https://www.econbiz.de/10013533496
Saved in:
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