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~subject:"Consumer behaviour"
~subject:"Cooperation"
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Consumer behaviour
Cooperation
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Kim, Eunjin
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Shoenberger, Heather
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Yoon, Sungjun
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International journal of advertising : the review of marketing communications
2
Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
Saved in:
2
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
3
Social capital, user motivation, and collaborative consumption of online platform services
Kim, Eunjin
;
Yoon, Sungjun
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648954
Saved in:
4
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
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