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~subject:"Consumer behaviour"
~subject:"Customer integration"
~subject:"Marketingtheorie"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Service-Dominant Logic"
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Consumer behaviour
Customer integration
Marketingtheorie
Service-Dominant Logic
7
Service-dominant logic
7
Betriebliche Wertschöpfung
5
Value creation
5
Kundenintegration
4
Dienstleistung
3
Marketing theory
3
Customer value
2
Kundenwert
2
Services
2
value co-creation
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Affordance-Konzept
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B2B
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Beziehungsmarketing
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Bundling strategy
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Business network
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Business process management
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Industrie
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Industrie 4.0
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409
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409
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31
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31
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6
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Blaschke, Michael
1
Grönroos, Christian
1
Hogg, Johannes
1
Katsifaraki, Georgia
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Panepistēmio Kypru / Department of Economics
1
Universität Leipzig
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ECONIS (ZBW)
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Service-dominant logic and sustainable development
Hogg, Johannes
-
2021
Persistent link: https://www.econbiz.de/10012613551
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2
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
Saved in:
3
Analysis and design of digital value co-creation networks: insights from digital platforms
Blaschke, Michael
-
2020
Persistent link: https://www.econbiz.de/10012221765
Saved in:
4
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
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