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~subject:"Consumer behaviour"
~subject:"Deutsch"
~subject:"language"
~type_genre:"Aufsatz in Zeitschrift"
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Kouril, Michal
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Packard, Grant
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Shrum, L. J.
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Vaara, Eero
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
10
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Marketing letters : a journal of research in marketing
3
International journal of hospitality management
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Journal of consumer research : JCR ; an interdisciplinary journal
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Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
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California management review
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Contemporary accounting research : the journal of the Canadian Academic Accounting Association
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Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
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Human resource management journal : HRMJ ; the definitive journal linking human resource management policy and practice
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IZA world of labor : evidence-based policy making
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of business environment : IJBE
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International journal of wine business research : IJWBR
1
Journal of business case studies
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ECONIS (ZBW)
67
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1
Implementing the equality, diversity, and inclusion agenda in multinational companies : a framework for the management of (linguistic) diversity
Ciuk, Sylwia
;
Śliwa, Martyna
;
Harzing, Anne-Wil
- In:
Human resource management journal : HRMJ ; the …
33
(
2023
)
4
,
pp. 868-888
Persistent link: https://www.econbiz.de/10014442490
Saved in:
2
The improvised language of solidarity : linguistic practices in the participatory labour-organizing processes of multi-ethnic migrant workers
Cioce, Gabriella
;
Korczynski, Marek
;
Però, Davide
- In:
Human relations : towards the integration of the social …
76
(
2023
)
12
,
pp. 1855-1880
Persistent link: https://www.econbiz.de/10014431775
Saved in:
3
The role of language in organizational sensemaking : an integrative theoretical framework and an agenda for future research
Whittle, Andrea
;
Vaara, Eero
;
Maitlis, Sally
- In:
Journal of management
49
(
2023
)
6
,
pp. 1807-1840
Persistent link: https://www.econbiz.de/10014326106
Saved in:
4
Linguistic capital and status : the interaction between language skills, personal reputation, and perceived collaboration performance
Lauring, Jakob
;
Vulchanov, Ivan Olav
;
Störmer, Sebastian
- In:
European management review : EMR
20
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014251134
Saved in:
5
Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
Saved in:
6
Intel inside : the linguistic properties of effective slogans
Hodges, Brady T.
;
Estes, Zachary
;
Warren, Caleb
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 865-886
Persistent link: https://www.econbiz.de/10014526236
Saved in:
7
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
8
The effects of linguistic coordination on perceived quality of consumer reviews : a dual process perspective
Liu, Angela Xia
;
Wang, Yinglei
;
Zhang, Jurui
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 361-379
Persistent link: https://www.econbiz.de/10014425123
Saved in:
9
Style, content, and the success of ideas
Boghrati, Reihane
;
Berger, Jonah
;
Packard, Grant
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 688-700
Persistent link: https://www.econbiz.de/10014370576
Saved in:
10
But it was supposed to be healthy! : how expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products
Wang, Yiru
;
Xu, Xun
;
Kuchmaner, Christina A.
;
Xu, Ran
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10014370583
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