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~subject:"Consumer behaviour"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
~subject:"Neuromarketing"
~type_genre:"Hochschulschrift"
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Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
Thomas, Anika
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2014
Persistent link: https://www.econbiz.de/10011452299
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