//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Etymologie"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Germany
Linguistik
1,053
Linguistics
937
Sprache
475
Language
435
Mehrsprachigkeit
195
Multilingualism
193
Kommunikation
153
Communication
143
Foreign language
92
Fremdsprache
92
Theorie
78
Theory
78
Englisch (Sprache)
68
English (Language)
68
Welt
60
World
60
Multi-criteria analysis
56
Multikriterielle Entscheidungsanalyse
56
Decision
52
Entscheidung
52
Fuzzy sets
51
Fuzzy-Set-Theorie
51
Internal communication
47
Interne Kommunikation
47
Konsumentenverhalten
47
Discourse theory
45
Diskurstheorie
45
Sprachpolitik
43
language
43
Language policy
41
Public relations
41
Öffentlichkeitsarbeit
41
Economics
40
Wirtschaftswissenschaft
39
Deutschland
38
Group decision-making
36
Großbritannien
36
Gruppenentscheidung
36
United Kingdom
36
more ...
less ...
Online availability
All
Undetermined
31
Free
11
Type of publication
All
Article
55
Book / Working Paper
26
Type of publication (narrower categories)
All
Article in journal
44
Aufsatz in Zeitschrift
44
Aufsatz im Buch
10
Book section
10
Hochschulschrift
9
Graue Literatur
8
Non-commercial literature
8
Thesis
8
Arbeitspapier
6
Working Paper
6
Case study
4
Fallstudie
4
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
62
German
18
Russian
1
Author
All
Pogacar, Ruth
6
Lowrey, Tina M.
4
Shrum, L. J.
4
Caminal, Ramón
3
Cappellari, Lorenzo
3
Di Paolo, Antonio
3
Dechezleprêtre, Antoine
2
Hémous, David
2
Kouril, Michal
2
Olsen, Morten
2
Schmidt, Christopher M.
2
Xu, Xun
2
Ahrens, Kornelia
1
Aljets, Enno
1
Amasaka, Kakuro
1
Angle, Justin
1
Arora, Sunny
1
Barske, Tobias
1
Becker, Holger
1
Bei, Lien-ti
1
Berger, Jonah
1
Beyer, Jürgen
1
Binder, Markus
1
Brandl, Werner
1
Caigny, Arno de
1
Calvert, Gemma
1
Campbell, Kim Sydow
1
Carpenter, Thomas P.
1
Chen, Jie
1
Clarke, Rodney
1
Conrad, Marcus
1
Costello, John P.
1
Coulter, Keith S.
1
Coulter, Robin A.
1
Coussement, Kristof
1
D'Alessandro, Steven
1
Dai, Zhuoyin
1
Dautwiz, Jörg Michael
1
Davis, Derick F.
1
Deokar, Amit V.
1
more ...
less ...
Institution
All
Institut Jazykoznanija <Moskau>
1
Springer Fachmedien Wiesbaden
1
Universität Leipzig
1
Published in...
All
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
3
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
2
International journal of hospitality management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing
2
Names in commerce and industry : past and present
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Barcelona GSE working paper series : working paper
1
Bloomsbury Discourse Ser.
1
Bloomsbury discourse series
1
British journal of management : BJM
1
Comparative population studies : CPoS ; the peer-reviewed open-access journal of the Federal Institute for Population Research
1
Consumer psychology review
1
DUV / Sozialwissenschaft
1
Die Sprache der Wirtschaft
1
Discussion paper series / IZA
1
Discussion papers / CEPR
1
ESMT working paper
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Emerging topics and technologies in information sytems
1
European journal of marketing
1
Europäische Hochschulschriften / 1
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
1
HEC Paris research paper series
1
Handbook of research in international marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of wine business research : IJWBR
1
International studies of management & organization : ISMO
1
Journal of business case studies
1
Journal of business communication : JBC
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing
1
Journal of marketing communications
1
more ...
less ...
Source
All
ECONIS (ZBW)
81
Showing
1
-
10
of
81
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
Saved in:
2
Intel inside : the linguistic properties of effective slogans
Hodges, Brady T.
;
Estes, Zachary
;
Warren, Caleb
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 865-886
Persistent link: https://www.econbiz.de/10014526236
Saved in:
3
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
4
The effects of linguistic coordination on perceived quality of consumer reviews : a dual process perspective
Liu, Angela Xia
;
Wang, Yinglei
;
Zhang, Jurui
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 361-379
Persistent link: https://www.econbiz.de/10014425123
Saved in:
5
But it was supposed to be healthy! : how expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products
Wang, Yiru
;
Xu, Xun
;
Kuchmaner, Christina A.
;
Xu, Ran
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10014370583
Saved in:
6
When your boss says, "you need to sound more professional" : writing style and writer attributions
Campbell, Kim Sydow
;
Naidoo, Jefrey S.
;
Smith, Jordan
- In:
International journal of business communication : IJBC …
60
(
2023
)
4
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014365713
Saved in:
7
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
8
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
Saved in:
9
Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text
Luangrath, Andrea Webb
;
Xu, Yixiang
;
Wang, Tong
- In:
Journal of marketing research
60
(
2023
)
2
,
pp. 388-408
Persistent link: https://www.econbiz.de/10014233909
Saved in:
10
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->