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~subject:"Consumer behaviour"
~subject:"Geschäftsmodell"
~subject:"Social web"
~type_genre:"Fallstudie"
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Corporate social responsibility in the digital age
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1
Identifying business needs
Slavova, Milanka
- In:
Digital and social media marketing : a results-driven …
,
(pp. 44-66)
.
2017
Persistent link: https://www.econbiz.de/10011582660
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2
Virtuelle Güter in Computerspielen : Grundlagen, Konsum und Wirkungen von Games
Frieling, Jens
-
2017
Persistent link: https://www.econbiz.de/10011592776
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3
Two-minute drill : video games and social media to advance CSR
Coombs, W. Timothy
;
Holladay, Sherry J.
- In:
Corporate social responsibility in the digital age
,
(pp. 127-142)
.
2015
Persistent link: https://www.econbiz.de/10010513431
Saved in:
4
Value networks in cloud computing
Ojala, Arto
;
Tyrväinen, Pasi
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 40-49
Persistent link: https://www.econbiz.de/10009412350
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5
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
Saved in:
6
Open source : salvation or suicide?
Wilson, Scott
;
Kambil, Ajit
- In:
Harvard business review : HBR
86
(
2008
)
4
,
pp. 33-37
Persistent link: https://www.econbiz.de/10003667456
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