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~subject:"Consumer behaviour"
~subject:"Japan"
~type_genre:"Aufsatz im Buch"
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Lee, Soocheol
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
Corporate governance in Japan : institutional change and organizational diversity
29
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Japanese project management : KPM - innovation, development and improvement
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Product experience
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The Japanese finance : corporate finance and capital markets in changing Japan
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Banken in Japan heute : kulturelle Besonderheiten und Erfahrungen im japanischen Finanzwesen
18
Der japanische Markt : Herausforderungen und Perspektiven für deutsche Unternehmen
18
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Japanese management in the low growth era : between external shocks and internal evolution ; with 44 tables
17
Agricultural policies of Japan : papers presented at an International Symposium held in Tokyo, Japan, 9 - 10 November 1989; [proceedings of the International Symposium on Agricultural Policies of Japan]
16
Cross-cultural and critical perspectives on brands
16
Management in Japan : Herausforderungen und Erfolgsfaktoren für deutsche Unternehmen in einer dynamischen Umwelt
16
The internationalization of Japan
16
The silver market phenomenon : marketing and innovation in the aging society
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
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Economic and policy lessons from Japan to developing countries
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Japan and the European periphery
15
Klein- und Mittelunternehmen in Japan
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
Management of technology and innovation in Japan : with 28 tables
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
The silver market phenomenon : business opportunities in an era of demographic change
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Emploi et relations industrielles au Japon
14
Innovations in management : the Japanese corporation
14
Japan's economy and trade with the United States : selected papers submitted to the Subcommittee on Economic Goals and Intergovernmental Policy of the Joint Economic Committee, Congress of the US
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Japan's new economy : continuity and change in the twenty-first century
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Japan's new world role
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Japanese management accounting today
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1
Activist brands : exploring the boundaries of controversy
Sandes, Fábio Shimabukuro
- In:
Effective digital marketing for improving society …
,
(pp. 143-153)
.
2024
Persistent link: https://www.econbiz.de/10014463411
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2
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
3
Analyzing perspectives on lifestyle m-health apps : user and non-user insights
Keller, Veronika
;
Ercsey, Ida
- In:
Effective digital marketing for improving society …
,
(pp. 48-67)
.
2024
Persistent link: https://www.econbiz.de/10014463397
Saved in:
4
Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
5
The Bank of Japan's monetary policy in response to surging global inflation
Uchida, Shinichi
- In:
Monetary policy responses to the post-pandemic inflation
,
(pp. 97-106)
.
2024
Persistent link: https://www.econbiz.de/10014492242
Saved in:
6
Better understand post-use behaviours through perceived value : exploratory study
Lebossé, Camille
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 100-110)
.
2024
Persistent link: https://www.econbiz.de/10014501109
Saved in:
7
Bilateral policy dialogue : Japanese cooperation for enhancing industrial policy capacity
Ōno, Ken'ichi
;
Hosono, Akio
;
Amatsu, Kuniaki
;
Yamada, …
- In:
Introducing Foreign Models for Development : Japanese …
,
(pp. 137-180)
.
2024
Persistent link: https://www.econbiz.de/10014383509
Saved in:
8
Born-again global firms : case of small sake breweries in japan
Ida, Masahiro
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 137-160)
.
2024
Persistent link: https://www.econbiz.de/10014514767
Saved in:
9
Case 12: from scraps to style : the art of Hermès' upcycling journey with "Petit H"
Mozard Mohtar
;
Azni Zarina Taha
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 163-176)
.
2024
Persistent link: https://www.econbiz.de/10014528168
Saved in:
10
Case 16: the rising middle class and changing consumption pattern : its impact on businesses
Koh, Sharon G. M.
;
Anupama Sethi
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 221-232)
.
2024
Persistent link: https://www.econbiz.de/10014528183
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