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~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
~type_genre:"Beispielsammlung"
~type_genre:"Collection of articles of several authors"
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Consumer behaviour
Kundenzufriedenheit
Brand image
68
Markenimage
68
Brand management
35
Markenführung
35
Konsumentenverhalten
19
Deutschland
18
Germany
17
Markenpolitik
16
Brand
15
Markenartikel
15
Theorie
12
Theory
12
Beziehungsmarketing
9
Relationship marketing
9
Marketing
8
Marketing management
7
Marketingmanagement
7
Corporate reputation
6
Firmenimage
6
Marke
6
Produktmanagement
6
Innovation
5
Market research
5
Marktforschung
5
Poland
5
Polen
5
Product design
5
Product management
5
Produktgestaltung
5
Social Web
5
Social web
5
USA
5
United States
5
Welt
5
World
5
Aufsatzsammlung
3
B-to-B-Marketing
3
Business-to-business marketing
3
China
3
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Free
3
Undetermined
1
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Book / Working Paper
19
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Beispielsammlung
Collection of articles of several authors
Article in journal
5,450
Aufsatz in Zeitschrift
5,450
Aufsatz im Buch
251
Book section
251
Graue Literatur
108
Non-commercial literature
108
Hochschulschrift
89
Arbeitspapier
78
Working Paper
78
Thesis
67
Conference paper
50
Konferenzbeitrag
50
Reprint
36
Case study
18
Fallstudie
18
Sammelwerk
18
Aufsatzsammlung
10
Collection of articles written by one author
7
Sammlung
7
Bibliografie enthalten
4
Bibliography included
4
Konferenzschrift
4
Lehrbuch
3
Festschrift
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Market information
2
Marktinformation
2
Umfrage
2
Amtliche Publikation
1
Conference proceedings
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Interview
1
Mikroform
1
Statistik
1
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English
11
German
7
Polish
2
Italian
1
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Drees, Norbert
2
Ahluwalia, Rohini
1
Bauer, Hans H.
1
Bihler, Jürgen
1
Bursi, Tiziano
1
Christodoulides, George
1
Dahlgaard-Park, Su Mi
1
Fischer, Marc
1
Graf, Laura K. M.
1
Grappi, Silvia
1
Haken, Niels N. von
1
Harmeling, Colleen M.
1
Hausmann, Maximilian
1
Houston, Michael J.
1
Kall, Jacek
1
Kreutz, Bernd
1
Kumar, V.
1
Loken, Barbara
1
Mai, Franziska
1
Martinelli, Elisa
1
Mick, David Glen
1
Palmatier, Robert W.
1
Pappu, Ravi
1
Patrzałek, Wanda
1
Ratneshwar, S.
1
Ratneshwar, Srinivasan
1
Reinartz, Werner J.
1
Schiller, Sören
1
Schmidt, Holger J.
1
Sojkin, Bogdan
1
Stäbler, Samuel
1
Tilburg, Miriam van
1
Törn, Fredrik
1
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Institution
All
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Erfurter Hefte zum angewandten Marketing
2
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Marketing and consumer psychology series
1
Percorsi
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Research
1
The journal of product & brand management
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Zeszyty naukowe
1
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All
ECONIS (ZBW)
19
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1
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
2
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
3
Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
4
Consumer perception of brand and product gender : an empirical investigation of the effects on consumer response and behavior
Tilburg, Miriam van
-
2013
Persistent link: https://www.econbiz.de/10011531351
Saved in:
5
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
6
Processing fluency in consumer judgments
Graf, Laura K. M.
-
2016
Persistent link: https://www.econbiz.de/10011635358
Saved in:
7
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
8
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
Saved in:
9
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
10
Effetto "Country of origin" : un'analisi comparata a livello internazionale sul comportamento d'acquisto della clientela
Bursi, Tiziano
(
contributor
);
Grappi, Silvia
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10009713583
Saved in:
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