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~subject:"Consumer behaviour"
~subject:"Marketing management"
~subject:"Online-Marketing"
~type_genre:"Reprint"
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Consumer behaviour
Marketing management
Online-Marketing
Marketing
80
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History of marketing thought ; Volume 3
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Evolving and emerging issues in marketing strategy
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Brand management ; Vol. 1
1
Critical marketing : issues in contemporary marketing
1
International marketing ; Vol. 1
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International marketing ; Vol. 2
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International marketing ; Vol. 3
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Quantitative marketing techniques and analyses
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The Harvard business review classics series
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
16
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1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
The role of research in marketing management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
4
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
5
Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
6
Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
7
Marketing problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
Saved in:
8
The marketing concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
9
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
10
On defining marketing : finding a new roadmap for marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
Saved in:
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