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~subject:"Consumer behaviour"
~subject:"Marktforschung"
~subject:"Wissenschaftliche Methode"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Marktforschung
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Ethnologie
172
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13
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Rethinking the case study in international business and management research
4
Handbook of qualitative research methods in marketing
3
Methodological considerations
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
Alternative market research methods : market sensing
1
Cross-cultural and critical perspectives on brands
1
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
1
Handbook of research methods for marketing management
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Market research handbook
1
Marketing management : a cultural perspective
1
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
1
Qualitative marketing research : approaches, techniques and analysis
1
Strategic decisions and sustainability choices : mergers, acquisitions and corporate social responsibility from a global perspective
1
The handbook of marketing research : uses, misuses, and future advances
1
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
1
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ECONIS (ZBW)
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Mobile ethnography : a customer experience research method for innovation
Bosio, Birgit
;
Rainer, Katharina
;
Stickdorn, Marc
- In:
Handbook of research methods for marketing management
,
(pp. 242-259)
.
2021
Persistent link: https://www.econbiz.de/10013171807
Saved in:
2
Researching stakeholders and CSR in M&As : reflecting on methodological issues
Meglio, Olimpia
- In:
Strategic decisions and sustainability choices : …
,
(pp. 91-106)
.
2019
Persistent link: https://www.econbiz.de/10012004691
Saved in:
3
Consumer ethnography
Churm, Ian
- In:
Alternative market research methods : market sensing
,
(pp. 122-148)
.
2017
Persistent link: https://www.econbiz.de/10011569749
Saved in:
4
Interpretive marketing research : using ethnography in strategic market development
Moisander, Johanna
;
Valtonen, Anu
- In:
Marketing management : a cultural perspective
,
(pp. 246-260)
.
2012
Persistent link: https://www.econbiz.de/10009507068
Saved in:
5
Ethnographie : auf den Spuren des täglichen Verhaltens
Mathews, Petra
;
Kaltenbach, Edeltraud
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009232642
Saved in:
6
How to use ethnographical case studies to decipher national cultures
Iribarne, Philippe d'
- In:
Rethinking the case study in international business and …
,
(pp. 453-473)
.
2011
Persistent link: https://www.econbiz.de/10009316824
Saved in:
7
On a clear day you can see forever : taking a holistic approach to ethnographic case studies in international business
Moore, Fiona
- In:
Rethinking the case study in international business and …
,
(pp. 323-341)
.
2011
Persistent link: https://www.econbiz.de/10009316839
Saved in:
8
Blurring the boundaries between case analysis and ethnography : reflections on a hybrid approach to researching multinational corporations
Mir, Raza
- In:
Rethinking the case study in international business and …
,
(pp. 301-322)
.
2011
Persistent link: https://www.econbiz.de/10009316841
Saved in:
9
Using multiple case studies to generalize from ethnographic research
XA-DK;Brannen, Mary Yoko
- In:
Rethinking the case study in international business and …
,
(pp. 124-145)
.
2011
Persistent link: https://www.econbiz.de/10009316894
Saved in:
10
Netnography : finding the right balance between automated and manual research
Bartl, Michael
;
Ivanovic, Ivan
- In:
Web-Monitoring : Gewinnung und Analyse von Daten über …
,
(pp. 157-174)
.
2010
Persistent link: https://www.econbiz.de/10003938292
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