//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Retail trade"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Online-Marketing
Retail trade
Marketing
80
USA
15
United States
15
Marketing theory
12
Marketingtheorie
12
Marketingmanagement
11
Marketing management
10
Theorie
6
Theory
6
Brand management
5
Globalisierung
5
Globalization
5
Konsumentenverhalten
5
Markenführung
5
Beziehungsmarketing
4
Business ethics
4
Criticism
4
Developing countries
4
Development theory
4
Entwicklungsländer
4
Entwicklungstheorie
4
Kritik
4
Relationship marketing
4
Unternehmensethik
4
Welt
4
World
4
Brand image
3
Einzelhandel
3
Firm performance
3
Markenimage
3
Organisationsstruktur
3
Organizational structure
3
Performance measurement
3
Performance-Messung
3
Unternehmenserfolg
3
1945-2008
2
Advertising
2
Agrarproduktion
2
more ...
less ...
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Reprint
Article in journal
951
Aufsatz in Zeitschrift
951
Aufsatz im Buch
220
Book section
220
Hochschulschrift
200
Collection of articles of several authors
166
Sammelwerk
166
Graue Literatur
164
Non-commercial literature
164
Thesis
154
Aufsatzsammlung
125
Lehrbuch
79
Ratgeber
73
Arbeitspapier
72
Working Paper
72
Guidebook
69
Textbook
69
Bibliografie enthalten
63
Bibliography included
63
Konferenzschrift
50
Conference proceedings
29
Case study
28
Fallstudie
28
Glossar enthalten
21
Glossary included
21
Collection of articles written by one author
12
Sammlung
12
Handbook
10
Handbuch
10
Conference paper
6
Konferenzbeitrag
6
Amtsdruckschrift
5
Festschrift
5
Government document
5
Article
4
Mehrbändiges Werk
4
Multi-volume publication
4
Statistik
4
Einführung
3
more ...
less ...
Language
All
English
8
German
1
Author
All
Baumgartner, Hans
1
Brandenberg, Andreas
1
Brodie, Roderick J.
1
Chung, Jay Young
1
Converse, Paul D.
1
Coviello, Nicole E.
1
Dixon, Donald F.
1
Herrmann, Andreas
1
Homburg, Chrsitian
1
Johnston, Wesley J.
1
Kim, Chung Koo
1
Lyczek, Boris
1
O'Shaughnessy, John
1
O'Shaughnessy, Nicholas Jackson
1
Reilly, William J.
1
Schaffner, Dorothea
1
Winklhofer, Heidi
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
1
Published in...
All
History of marketing thought ; Volume 3
3
Critical marketing : issues in contemporary marketing
1
Evolving and emerging issues in marketing strategy
1
Ideas with impact
1
International marketing ; Vol. 2
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Quantitative marketing techniques and analyses
1
The Harvard business review paperback series
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
2
Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
3
The law of retail gravitation
Reilly, William J.
-
2008
Persistent link: https://www.econbiz.de/10003644183
Saved in:
4
New laws of retail gravitation
Converse, Paul D.
-
2008
Persistent link: https://www.econbiz.de/10003644190
Saved in:
5
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
6
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
Saved in:
7
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
8
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
9
Marketing, the consumer society and hedonism
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 187-210)
.
2008
Persistent link: https://www.econbiz.de/10003673941
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->