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~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Strategisches Management"
~type_genre:"Reprint"
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Consumer behaviour
Online-Marketing
Strategisches Management
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Critical marketing : issues in contemporary marketing
1
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History of marketing thought ; Volume 3
1
International marketing ; Vol. 2
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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ECONIS (ZBW)
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1
HBR's 10 must reads on strategic marketing
2013
Persistent link: https://www.econbiz.de/10009725320
Saved in:
2
The hospitality industry : structures, strategies and markets
Baum, Tom
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009271237
Saved in:
3
Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
4
Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
5
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
6
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
Saved in:
7
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
8
Marketing, the consumer society and hedonism
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 187-210)
.
2008
Persistent link: https://www.econbiz.de/10003673941
Saved in:
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