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~subject:"Consumer behaviour"
~subject:"Social Web"
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Search: person:"Liu, Rebecca"
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Consumer behaviour
Social Web
Business network
3
Innovation
3
Knowledge transfer
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New product development
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Produktentwicklung
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Liu, Rebecca
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Amir, On
1
Appel, Gil
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Cerf, Moran
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Duke, Kristen
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Goodman, Joseph K.
1
Hamilton, Rebecca W.
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Kop, Aysegul Eda
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Liu, Wendy
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Morales, Andrea C.
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O'Brien, Ed
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Quoidbach, Jordi
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Handbook of research on integrating social media into strategic marketing
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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What makes people happy? : decoupling the experiential-material continuum
Weingarten, Evan
;
Duke, Kristen
;
Liu, Wendy
;
Hamilton, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 97-106
Persistent link: https://www.econbiz.de/10014289742
Saved in:
2
Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
3
The usage of social media in new product development process : the benefits and the challenges
Liu, Rebecca
;
Kop, Aysegul Eda
- In:
Handbook of research on integrating social media into …
,
(pp. 120-139)
.
2015
Persistent link: https://www.econbiz.de/10011294606
Saved in:
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