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Search: "Nakata, Cheryl"
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Nakata, Cheryl
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Izberk-Bilgin, Elif
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Spanjol, Jelena
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Nakata, Cheryl C.
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Sharp, Lisa K.
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Beyond Hofstede : culture frameworks for global marketing and management
2
Business horizons
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
7
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1
Chronic illness medication compliance : a liminal and contextual consumer journey
Nakata, Cheryl
;
Izberk-Bilgin, Elif
;
Sharp, Lisa
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 192-215
Persistent link: https://www.econbiz.de/10012022563
Saved in:
2
A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif
;
Nakata, Cheryl C.
- In:
Business horizons
59
(
2016
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
Saved in:
3
Co-production of prolonged, complex, and negative services : an examination of medication adherence in chronically ill individuals
Spanjol, Jelena
;
Cui, Anna Shaojie
;
Nakata, Cheryl
; …
- In:
Journal of service research : JSR
18
(
2015
)
3
,
pp. 284-302
Persistent link: https://www.econbiz.de/10011336510
Saved in:
4
Enhancing new product adoption at the base of the pyramid : a contextualized model
Nakata, Cheryl
;
Weidner, Kelly
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009411909
Saved in:
5
Going beyond Hofstede : why we need to and how
Nakata, Cheryl
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 3-15)
.
2009
Persistent link: https://www.econbiz.de/10003864752
Saved in:
6
Reflexive considerations of culture theories in global marketing
Nakata, Cheryl
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 247-277)
.
2009
Persistent link: https://www.econbiz.de/10003864794
Saved in:
7
Beyond Hofstede : culture frameworks for global marketing and management
Nakata, Cheryl
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003822867
Saved in:
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