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~subject:"Consumer behaviour"
~subject:"USA"
~type_genre:"Bibliografie enthalten"
~type_genre:"Reprint"
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Search: subject_exact:"Reputation von Unternehmen"
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Consumer behaviour
USA
Corporate reputation
36
Firmenimage
36
Brand management
9
Markenführung
9
Public relations
9
Öffentlichkeitsarbeit
9
Corporate culture
7
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7
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7
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7
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5
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Multinationales Unternehmen
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Holt, Douglas B.
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Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 4
1
Corporate brand and corporate reputation
1
Corporate social responsibility
1
Discovering leadership
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
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ECONIS (ZBW)
7
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1
Managing corporate identity : an internal perspective
Simões, Cláudia
;
Dibb, Sally
;
Fisk, Raymond P.
-
2010
Persistent link: https://www.econbiz.de/10003922772
Saved in:
2
The virtual leader construct : the mass mediatization and simulation of transformational leadership
Boje, David M.
;
Rhodes, Carl
- In:
Discovering leadership
,
(pp. 122-136)
.
2009
Persistent link: https://www.econbiz.de/10003812726
Saved in:
3
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
4
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
5
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
6
The Wal-Mart effect and a decent society : who knew shopping was so important?
Fishman, Charles
-
2009
Persistent link: https://www.econbiz.de/10003919726
Saved in:
7
Wettbewerbsstrategien im Einzelhandel : Chancen und Risiken von Preisführerschaft und Differenzierung
Gröppel-Klein, Andrea
-
1998
Persistent link: https://www.econbiz.de/10000987344
Saved in:
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