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~subject:"Consumer behaviour"
~subject:"USA"
~type_genre:"Reprint"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Consumer behaviour
USA
Advertising effects
12
Werbewirkung
12
Advertising
8
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8
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5
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3
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3
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Griffith, David A.
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International marketing ; Vol. 2
2
Measuring and managing brands
1
Qualitative marketing research : approaches, techniques and analysis
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
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2
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
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3
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
4
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
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5
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
6
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
Saved in:
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