//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Unternehmenskultur"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kommunikationswissenschaft"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Unternehmenskultur
Communication science
71
Kommunikationswissenschaft
71
Internal communication
11
Interne Kommunikation
11
Theorie
10
Theory
10
Public relations
7
Öffentlichkeitsarbeit
7
Advertising
6
Communication
6
Kommunikation
6
Organisationsforschung
6
Organizational research
6
Werbung
6
Advertising effects
5
Organisationstheorie
5
Organization theory
5
Werbewirkung
5
Konsumentenverhalten
4
Stakeholder
4
Bibliometrics
3
Bibliometrie
3
Corporate culture
3
Personality psychology
3
Persönlichkeitspsychologie
3
Rhetoric
3
Rhetorik
3
Social Web
3
Social web
3
USA
3
United States
3
Allocative efficiency
2
Allokationseffizienz
2
Beziehungsmarketing
2
Cognition
2
Confidence
2
Corporate Social Responsibility
2
Corporate reputation
2
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
Case study
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Hochschulschrift
1
Language
All
English
7
Author
All
Ashcraft, Karen Lee
1
Cooren, François
1
Johnson, Lester W.
1
Kenyon, Alexandra J.
1
Kuhn, Timothy R.
1
Lagerwerf, Luuk
1
Lee, Hyangjung
1
Meijers, Anoe
1
Noble, Gary
1
Park, Yumi
1
Parsons, Anthony
1
Pomering, Alan
1
Qu, Hailin
1
Tyler, Jo A.
1
Wood, Emma H.
1
Wu, Cedric Hsi-jui
1
more ...
less ...
Published in...
All
Annals / The Academy of Management
1
Corporate communications : an international journal
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of organizational change management
1
Journal of travel and tourism marketing
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Pomering, Alan
;
Johnson, Lester W.
;
Noble, Gary
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10009748729
Saved in:
2
Reclaiming rare listening as a means of organizational re-enchantment
Tyler, Jo A.
- In:
Journal of organizational change management
24
(
2011
)
1
,
pp. 143-157
Persistent link: https://www.econbiz.de/10009009255
Saved in:
3
The effects of the image differentiated positioning strategy on airlines consumer behavior : an application of the schema theory
Park, Yumi
;
Qu, Hailin
;
Lee, Hyangjung
- In:
Journal of travel and tourism marketing
28
(
2011
)
5/6
,
pp. 498-523
Persistent link: https://www.econbiz.de/10009374125
Saved in:
4
Constitutional amendments : "materializing" organizational communication
Ashcraft, Karen Lee
;
Kuhn, Timothy R.
;
Cooren, François
- In:
Annals / The Academy of Management
3
(
2009
),
pp. 1-64
Persistent link: https://www.econbiz.de/10003890825
Saved in:
5
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
6
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Saved in:
7
The influence of customer-to-customer interactions and role typology on customer reaction
Wu, Cedric Hsi-jui
- In:
The service industries journal
28
(
2008
)
9/10
,
pp. 1499-1511
Persistent link: https://www.econbiz.de/10003802517
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->