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~subject:"Consumer behaviour"
~type_genre:"Übersichtsarbeit"
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Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
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2006
Persistent link: https://www.econbiz.de/10003284144
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Loyalty determinants : literature review and development of an integrative model of customer loyalty
Faßnacht, Martin
;
Daus, Philip W.
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2004
Persistent link: https://www.econbiz.de/10002485261
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