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~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Theory
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2,597
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5
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Park, C. Whan
5
Sen, Sankar
5
Birker, Benjamin
4
Bruhn, Manfred
4
Galan-Ladero, M. Mercedes
4
Gierl, Heribert
4
Hadwich, Karsten
4
Hansen, Ursula
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Henninger, Claudia E.
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Homburg, Christian
4
Huber, Frank
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Schmitt, Bernd
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Stauss, Bernd
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Ahlert, Dieter
3
Asmat Nizam Abdul Talib
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3
Backhaus, Klaus
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Benkenstein, Martin
3
Diehl, Sandra
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Drengner, Jan
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Ehrenberg, Andrew S. C.
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Ermer, Beatrice
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Esch, Franz-Rudolf
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Fritz, Melanie
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Grabner-Kräuter, Sonja
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Gürhan-Canli, Zeynep
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Herrmann, Andreas
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Hill, Ronald Paul
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Hollebeek, Linda D.
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Johnson, Michael D.
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Krafft, Manfred
3
Langner, Tobias
3
Lehmann, Donald R.
3
M. S. Mahrinasari
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
12
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Brand management ; Vol. 2
11
Handbook of research on customer engagement
10
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
9
Brand management ; Vol. 3
9
The evolution of brands : from signals of quality to storehouses of trust
9
Consumer brand relationships : meaning, measuring, managing
8
Consumer-brand relationships : theory and practice
8
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
8
Handbook on brand and experience management
8
Psychology of branding
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Brand management ; Vol. 4
7
Customer Experience : Forum Dienstleistungsmanagement
7
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
6
Handbook of brand relationships
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Brand management ; Vol. 1
5
Brand management in emerging markets : theories and practice
5
Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
5
Handbook of research on retailer-consumer relationship development
5
Revenue Management aus der Kundenperspektive : Grundlagen, Problemfelder und Lösungsstrategien
5
Sensory marketing : research on the sensuality of products
5
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
Contemporary research in e-branding
4
Continuing to broaden the marketing concept : making the world a better place
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Cutting edge international research
4
Enhancing knowledge development in marketing ; Vol. 21
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
4
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1251
Funktionen, Erfolgsbedingungen und Psychostrategie von Handels- und Gattungsmarken
Schenk, Hans-Otto
- In:
Handelsmarken : Entwicklungstendenzen und …
,
(pp. 71-96)
.
1997
Persistent link: https://www.econbiz.de/10001297658
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1252
Gibt es einen Trend zur Erlebnisorientierung?
Ziehe, Nikola
- In:
Trends im Handel : Analysen und Fakten zur aktuellen …
,
(pp. 51-83)
.
1997
Persistent link: https://www.econbiz.de/10001320040
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1253
Die Dynamik der Betriebsformen des Handels : ein Erklärungsversuch aus Konsumentensicht
Gröppel-Klein, Andrea
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 379-397)
.
1994
Persistent link: https://www.econbiz.de/10001288161
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1254
Der Streichfettmarkt in der ehemaligen DDR : Entwicklungen, Verbrauchereinstellungen und Konsequenzen für das Buttermarketing
Schopp, Manuela
- In:
Strukturanpassungen der Land- und Ernährungswirtschaft …
,
(pp. 183-191)
.
1993
Persistent link: https://www.econbiz.de/10001313647
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1255
Der Verbraucher in den neuen Bundesländern : Ergebnisse der CMA-Marktforschung und Qualitätssicherung
Nienhaus, Antonius
- In:
Strukturanpassungen der Land- und Ernährungswirtschaft …
,
(pp. 173-181)
.
1993
Persistent link: https://www.econbiz.de/10001313648
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1256
Harnessing the power of word of mouth
Bayus, Barry L.
- In:
Innovation diffusion models of new product acceptance
,
(pp. 61-83)
.
1986
Persistent link: https://www.econbiz.de/10001308543
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