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~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Computerspiel
245
Video game
245
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27
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25
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25
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23
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23
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1
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Contemporary trends in innovative marketing strategies
2
The Routledge companion to digital consumption
2
Transforming gaming and computer simulation technologies across industries
2
Computer-mediated marketing strategies : social media and online brand communities
1
Digital innovations for customer engagement, management, and organizational improvement
1
Digital marketing strategies and models for competitive business
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Enhancing knowledge development in marketing ; Vol. 21
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Leveraging consumer behavior and psychology in the digital economy
1
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
1
The business of gamification : a critical analysis
1
The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus
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Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
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2
Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
Saved in:
3
Marketing to gamers : the effects of video game streams on consumer attitudes and behaviors
Foster, Lisa Brianne
;
Dunn, Robert Andrew
- In:
Digital marketing strategies and models for competitive …
,
(pp. 160-186)
.
2020
Persistent link: https://www.econbiz.de/10012231314
Saved in:
4
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
Saved in:
5
Examining perceived value influence mobile game addiction : a case of Turkish young adults
Yildirim, Seda
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 133-152)
.
2020
Persistent link: https://www.econbiz.de/10012242900
Saved in:
6
Students' experiential motives and intention to play online games
Pang Ka Fung
;
Tan Huan Shee
;
Sankaran, Thilagawathy A. P.
; …
- In:
Handbook of research on leveraging consumer psychology …
,
(pp. 245-258)
.
2017
Persistent link: https://www.econbiz.de/10011528985
Saved in:
7
The relationship between avatar-based customization, player identification, and motivation
Turkay, Selen
;
Kinzer, Charles K.
- In:
Transforming gaming and computer simulation …
,
(pp. 48-79)
.
2017
Persistent link: https://www.econbiz.de/10011634695
Saved in:
8
Digital divide : comparing the impact of digital and non-digital platforms on player behaviors and game impact
Kaufman, Geoff
;
Flanagan, Mary
- In:
Transforming gaming and computer simulation …
,
(pp. 94-101)
.
2017
Persistent link: https://www.econbiz.de/10011634712
Saved in:
9
Game of gamification : marketing, consumer resistance and digital play
Olaison, Lena
;
Taalas, Saara L.
- In:
The business of gamification : a critical analysis
,
(pp. 59-80)
.
2016
Persistent link: https://www.econbiz.de/10011563148
Saved in:
10
Consumer attitudes toward online video game purchases
Ozuem, Wilson
;
Borrelli, Michael
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 83-112)
.
2015
Persistent link: https://www.econbiz.de/10010481708
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