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~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
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subject_exact:"bedientheorie"
(61 results)
1
The effects of the image differentiated positioning strategy on airlines consumer behavior : an application of the schema theory
Park, Yumi
;
Qu, Hailin
;
Lee, Hyangjung
- In:
Journal of travel and tourism marketing
28
(
2011
)
5/6
,
pp. 498-523
Persistent link: https://www.econbiz.de/10009374125
Saved in:
2
The influence of customer-to-customer interactions and role typology on customer reaction
Wu, Cedric Hsi-jui
- In:
The service industries journal
28
(
2008
)
9/10
,
pp. 1499-1511
Persistent link: https://www.econbiz.de/10003802517
Saved in:
3
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
4
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
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