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~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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1
Gamification : a cognitive-emotional view
Mullins, Jeffrey K.
;
Sabherwal, Rajiv
- In:
Journal of business research : JBR
106
(
2020
),
pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
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Exploring fantasy in consumer experiences
Seregina, Anastasia
-
2014
Persistent link: https://www.econbiz.de/10010475709
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