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~subject:"Consumer behaviour"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Theory
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38,304
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Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Pelsmacker, Patrick de
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Schramm-Klein, Hanna
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
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Gierl, Heribert
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Journal of business research : JBR
20
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
The international review of retail, distribution and consumer research
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
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ECONIS (ZBW)
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1
Activist brands : exploring the boundaries of controversy
Sandes, Fábio Shimabukuro
- In:
Effective digital marketing for improving society …
,
(pp. 143-153)
.
2024
Persistent link: https://www.econbiz.de/10014463411
Saved in:
2
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
Saved in:
3
AI-personalization paradox : navigating consumer behavior in a filter bubble era
Jindal, Priyanshi
;
Gouri, Harshit
- In:
AI impacts in digital consumer behavior
,
(pp. 82-111)
.
2024
Persistent link: https://www.econbiz.de/10014636156
Saved in:
4
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
5
Analysis of luxury consumption in economic downturn based on alternative theory
Yin, Yanyan
;
Yang, Xuan
;
Wang, Keke
;
Tian, Jiaojiao
- In:
Internet finance and digital economy : advances in …
,
(pp. 55-64)
.
2024
Persistent link: https://www.econbiz.de/10014533694
Saved in:
6
Analyzing perspectives on lifestyle m-health apps : user and non-user insights
Keller, Veronika
;
Ercsey, Ida
- In:
Effective digital marketing for improving society …
,
(pp. 48-67)
.
2024
Persistent link: https://www.econbiz.de/10014463397
Saved in:
7
Applicability of the technology acceptance model in examining consumer adoption patterns of online video streaming services : a factor-analytic study
Roy, Shaunak
;
Banerjee, Shivaji
- In:
Perspectives in marketing, innovation and strategy
,
(pp. 70-80)
.
2023
Persistent link: https://www.econbiz.de/10014520729
Saved in:
8
The audience in media markets
Medina, Mercedes
;
Pérez-Latre, Francisco J.
; …
- In:
De Gruyter handbook of media economics
,
(pp. 169-183)
.
2024
Persistent link: https://www.econbiz.de/10014538891
Saved in:
9
Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
10
Batik Lasem Online Shops : a miraculous survival strategy in the post-pandemic era
Nursanti, Tinjung Desy
;
Wiyarti, Evy Steelyana
- In:
Selected Papers from the 10th International Conference …
,
(pp. 13-20)
.
2024
Persistent link: https://www.econbiz.de/10015063595
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