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~subject:"Consumer behaviour"
~type_genre:"Book section"
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Consumer behaviour
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Augmented reality and virtual reality : the power of AR and VR for business
1
Commercial transactions in the virtual world : issues and opportunities
1
Consumer information systems and relationship management : design, implementation, and use
1
Contemporary issues in behavioral finance
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Electronic Services
1
Electronic retailing
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
Handbook of research on mobile marketing management
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Managerial challenges and social impacts of virtual and augmented reality
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
1
The Routledge companion to digital consumption
1
Transforming gaming and computer simulation technologies across industries
1
Ökonomie der Werte : Festschrift zum 65. Geburtstag von Michael Hutter
1
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ECONIS (ZBW)
22
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11
The relationship between avatar-based customization, player identification, and motivation
Turkay, Selen
;
Kinzer, Charles K.
- In:
Transforming gaming and computer simulation …
,
(pp. 48-79)
.
2017
Persistent link: https://www.econbiz.de/10011634695
Saved in:
12
Virtual world EULAs and transactions : consumer friendly or void of consumer protection?
Sadhwani, Vimal Deepak
- In:
Commercial transactions in the virtual world : issues …
,
(pp. 453-465)
.
2014
Persistent link: https://www.econbiz.de/10010478174
Saved in:
13
Remix. Im Wertschöpfungsspiel der Möglichkeiten: homo dyctos zwischen performativer Wissensökonomie, kreativem Konsum und Netz-Oszillation
Priddat, Birger P.
- In:
Ökonomie der Werte : Festschrift zum 65. Geburtstag …
,
(pp. 217-247)
.
2013
Persistent link: https://www.econbiz.de/10009780412
Saved in:
14
Web experience effects in a virtual shopping interaction environment
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Consumer information systems and relationship …
,
(pp. 136-155)
.
2013
Persistent link: https://www.econbiz.de/10009777106
Saved in:
15
Online games : consuming, experiencing and interacting in virtual worlds
Fleck, João Pedro dos Santos
;
Dalmoro, Marlon
;
Rossi, …
- In:
The Routledge companion to digital consumption
,
(pp. 296-307)
.
2013
Persistent link: https://www.econbiz.de/10009690724
Saved in:
16
Mobile store environment dynamics : an interdisciplinary approach
Vrechopoulos, Adam P.
;
Manganari, Emmanouela E.
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 346-361)
.
2010
Persistent link: https://www.econbiz.de/10003919388
Saved in:
17
The effects of sense of presence, sense of belonging, and cognitive absorption on satisfaction and user loyalty toward an immersive 3D virtual world
Kim, Dan J.
;
Zhang, Dongsong
- In:
Exploring the grand challenges for next generation …
,
(pp. 30-43)
.
2010
Persistent link: https://www.econbiz.de/10008900982
Saved in:
18
Virtual consumption but real market : does your avatar eat or drink on second life?
Giraud, Georges
- In:
System dynamics and innovation in food networks 2009 : …
,
(pp. 103-109)
.
2009
Persistent link: https://www.econbiz.de/10003947134
Saved in:
19
Von der Virtual Community zur Virtual World - die Marke in Second Life
Backhaus, Klaus
;
Blechschmidt, Boris
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 321-336)
.
2007
Persistent link: https://www.econbiz.de/10003530276
Saved in:
20
Vertrauen in Kundenartikulationen auf virtuellen Meinungsplattformen
Hennig-Thurau, Thorsten
(
contributor
)
- In:
Electronic Services
,
(pp. 461-487)
.
2002
Persistent link: https://www.econbiz.de/10001652834
Saved in:
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