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~subject:"Consumer behaviour"
~type_genre:"CD-ROM, DVD"
~type_genre:"Case study"
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Consumer behaviour
Elderly people
32
Ältere Menschen
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Enomoto, Nozomi
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Zaltman, Gerald
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Harvard business review : HBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
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ECONIS (ZBW)
5
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Senioren im Automobilmarketing : konzeptionelle Grundlagen und empirische Analyse zum Kaufverhalten jüngerer und älterer Automobilkäufer und ihre Implikationen für eine zielgruppen...
Peschmann, Melanie
-
2005
Persistent link: https://www.econbiz.de/10003157779
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2
Changing consumer values and behavior in Japan : adaptation of Keio Department Store, Shinjuku
Enomoto, Nozomi
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 175-193)
.
2011
Persistent link: https://www.econbiz.de/10008746030
Saved in:
3
Are late life gamblers a lucrative market in gambling tourism? : a case study of Iowa, United States
Chhabra, Deepak
- In:
Journal of hospitality & tourism research : JHTR ; the …
33
(
2009
)
2
,
pp. 245-254
Persistent link: https://www.econbiz.de/10003852941
Saved in:
4
The sure thing that flopped
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
Saved in:
5
Changing consumer values and behavior in Japan : adaptation of Keio Department Store Shinjuku
Enomoto, Nozomi
- In:
The silver market phenomenon : business opportunities …
,
(pp. 225-241)
.
2008
Persistent link: https://www.econbiz.de/10003748530
Saved in:
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