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~subject:"Consumer behaviour"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Search: subject:"cognitive skills"
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Consumer behaviour
Cognition
76
Kognition
76
Konsumentenverhalten
10
Emotion
9
Decision
8
Entscheidung
8
Occupational qualification
8
Qualifikation
8
Theorie
8
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8
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6
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6
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6
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6
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6
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6
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6
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5
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4
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4
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4
Game theory
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4
Strategisches Management
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Conference paper
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933
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933
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80
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80
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59
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54
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English
9
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1
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Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Arsena, Ashley
1
Bhalerao, Hemangi
1
Brandenberg, Andreas
1
Dash, Satya Bhushan
1
Fauziah, Hujaimatul
1
Goss, R. Justin
1
Hartono, Markus
1
Herrmann, Andreas
1
Hooper, Stephanie
1
Javornik, Ana
1
Johnstone, Micael-Lee
1
Kardes, Frank R.
1
Lyczek, Boris
1
Mookerjee, Amit
1
Pfeiffer, Bruce E.
1
Raharjo, Hendry
1
Schaffner, Dorothea
1
Sharma, Kiran
1
Silvera, David H.
1
Srivastava, Neha
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International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing management : MM
2
Journal of business research : JBR
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
South Asian journal of management : SAJM
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The journal of consumer marketing
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
10
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1
"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul
- In:
The future opportunities and challenges of business in …
,
(pp. 77-80)
.
2020
Persistent link: https://www.econbiz.de/10012310734
Saved in:
2
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
The impact of emotional intelligence on customer satisfaction and repeat buying behavior among young consumers : an assessment of the moderating role of dental health consciousness
Bhalerao, Hemangi
;
Sharma, Kiran
- In:
South Asian journal of management : SAJM
24
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011888104
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
5
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
6
Social influence and green consumption behaviour : a need for greater government involvement
Johnstone, Micael-Lee
;
Hooper, Stephanie
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 827-855
Persistent link: https://www.econbiz.de/10011597218
Saved in:
7
Exploring the mediating role of affective and cognitive satisfaction on the effect of service quality on loyalty
Hartono, Markus
;
Raharjo, Hendry
- In:
Total quality management & business excellence : an …
26
(
2015
)
9/10
,
pp. 971-985
Persistent link: https://www.econbiz.de/10011440757
Saved in:
8
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
9
Using imagine instructions to induce consumers to generate ad-supporting content
Silvera, David H.
;
Pfeiffer, Bruce E.
;
Kardes, Frank R.
; …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1567-1572
Persistent link: https://www.econbiz.de/10010379267
Saved in:
10
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
Saved in:
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