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~subject:"Consumer behaviour"
~type_genre:"Reprint"
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Search: subject_exact:"Impact of advertising"
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Consumer behaviour
Advertising effects
12
Werbewirkung
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Advertising
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5
Market research
3
Marktforschung
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Globalisierung
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Baker, William E.
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Barnard, Neil
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Bloom, Helen
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Coulter, Robin Higie
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Ehrenberg, Andrew S. C.
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Kennedy, Rachel
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Sandler, Dennis M.
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International marketing ; Vol. 2
1
Measuring and managing brands
1
Qualitative marketing research : approaches, techniques and analysis
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
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2009
Persistent link: https://www.econbiz.de/10003784598
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2
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
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2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
3
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
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4
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
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5
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
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