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~subject:"Consumer behaviour"
~type_genre:"Working Paper"
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Consumer behaviour
Advertising media
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2001-2010
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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On the strategic use of attention grabbers
Eliaz, Kfir
;
Spiegler, Ran
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2010
Persistent link: https://www.econbiz.de/10003994095
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Bestimmungsfaktoren der Konsumentenakzeptanz von Mobile Marketing in Deutschland : eine empirische Untersuchung
Bauer, Hans H.
;
Reichardt, Tina
;
Neumann, Marcus M.
-
2004
Persistent link: https://www.econbiz.de/10013430109
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