This study aims to develop nine different consumer bankruptcy forecasting models with the help of three types of artificial neural networks and to verify the usefulness of new, innovative ratios for implementation in personal finance. A learning sample comprising 200 consumers, and a testing...

This article focuses on the fastest-growing consumer credit segment usually associated with e-commerce, but increasingly offered for brick-and-mortar shopping too. The purpose of the study was to identify how, and the extent to which, specific aspects of consumer behaviour - particularly in...

The article is devoted to the study and modeling of the behavior of Ukrainian consumers in the tourist services market in the context of the Russian military invasion of Ukraine. The authors conducted a study of current global market trends in the aspect of the functioning of the industry in the...

Insurance is based on specific assumptions, including a "perfect performance" model. The principle of indemnification, mentioned in almost all insurance textbooks for non-life insurance, is nevertheless far more complicated than economists' perception. This complexity is a consequence of...

Our article is among the first to model the reactions of customers to the digital transformation of European banks in a scenario of declining interest margins. Motivated by the hypothesis that customers' feelings, perceptions and negative reactions towards digital transformation are channeled...

The circular economy is a core approach driving innovative economic solutions. Although the legal system should support the development of such an economy, scientific methods to assess the environmental impact of legal rules are lacking. Legislators and scholars have highlighted consumer law as...

In purchase behavior research, the personal dispositions of consumers can play a decisive role. This becomes relevant especially in very narrow target groups when socio-demographic constraints are very similar. In the present study, three types of continuity and change in the Big Five...

Intensification of globalization processes in the contemporary world entails conse-quences for all areas of socio-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global envi-ronment. Expansion into foreign markets presents...

In the era of open banking, the phenomenon of bank switching will intensify. The aim of the current study is to answer the following question: is switching, or not switching banks, a result of conscious and independent decision-making? The results from primary data demonstrate that the switching...

The current study investigates long-term investment intentions by linking the moderating role of construal priming in the causal relationship to defensive pessimism, which is a novel approach. The data was collected from 450 employees of private institutions by means of questionnaires and...