Suttharattanagul, Sarinya L.; Cai, Yuanfeng; Moschis, … - In: Cogent business & management 9 (2022) 1, pp. 1-25
Marketing managers and researchers have had a long-standing interest in understanding the onset of new patterns of … consumption patterns over the course of a person's life. The recently-developed multi-theoretical life course paradigm (LCP) has … understand the onset of new patterns of consumer behavior. This article presents the conceptual life course model as a research …