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The effect of visual metaphors and expected value of digital billboard advertising on attitude toward advertising and brand
Han, Kwang Seok
- In:
Economics & finance notes
11
(
2022
)
2
,
pp. 105-112
Persistent link: https://www.econbiz.de/10013483879
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2
The effect of expected value on attraction effect preference reversals
Farmer, George D.
;
Warren, Paul A.
;
El-Deredy, Wael
; …
- In:
Journal of behavioral decision making
30
(
2017
)
4
,
pp. 785-793
Persistent link: https://www.econbiz.de/10011805727
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3
Do customer participation and cognitive ability influence satisfaction?
Jia, Jingdong
;
Wang, Jing
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 416-437
Persistent link: https://www.econbiz.de/10011579203
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4
Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions
Goode, Miranda R.
;
Dahl, Darren W.
;
Moreau, C. Page
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10009723196
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