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~subject:"Consumer goods marketing"
~subject:"Experiment"
~type_genre:"Article in journal"
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Consumer goods marketing
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Backwaren
16
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16
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5
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3
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Economic inquiry : journal of the Western Economic Association International
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna
;
Morrin, Maureen
;
Sayin, Eda
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
Saved in:
2
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
3
Does relative thinking exist in real-world situations? : a field experiment with bagels and cream cheese
Azar, Ofer H.
- In:
Economic inquiry : journal of the Western Economic …
49
(
2011
)
2
,
pp. 564-572
Persistent link: https://www.econbiz.de/10009007965
Saved in:
4
Herausforderungen für den Vertrieb von Markenartikeln in Südeuropa
Wieser, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 52-53
Persistent link: https://www.econbiz.de/10003536034
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