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~subject:"Consumer goods marketing"
~subject:"Konsumgüterhandel"
~subject:"Konsumgüterindustrie"
~subject:"Retail trade"
~type_genre:"Reprint"
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Consumer goods marketing
Konsumgüterhandel
Konsumgüterindustrie
Retail trade
Consumer goods industry
4
Brand management
2
Consumer behaviour
2
Consumer goods
2
Konsumentenverhalten
2
Konsumgüter
2
Markenführung
2
Brand image
1
Einzelhandel
1
Erfolgsfaktor
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Kundendienst
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Markenimage
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Market entry
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Market share
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Marketing
1
Marketingmanagement
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Markteintritt
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Merchandising
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Reprint
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184
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146
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Graue Literatur
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Sammelwerk
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Kerin, Roger A.
1
Meisel, John B.
1
Nijssen, E. J.
1
Sethuraman, Raj
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Harvard Graduate School of Business Administration
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Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Ideas with impact
1
Michael Porter ; Vol. 1
1
The Harvard business review paperback series
1
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ECONIS (ZBW)
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Entry, multiple-brand firms and market share instability
Meisel, John B.
-
2010
Persistent link: https://www.econbiz.de/10003888371
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2
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
3
Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
-
2010
Persistent link: https://www.econbiz.de/10003924415
Saved in:
4
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
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