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~subject:"Consumer goods marketing"
~type_genre:"Case study"
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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"Drum prüfe, wer sich bindet ..." - eine empirische Untersuchung zur Wirkung von Markenkooperationen
Jenewein, Wolfgang
;
Kaufmann, Gwen
;
Wichert, Christine
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
3
,
pp. 35-39
Persistent link: https://www.econbiz.de/10003505950
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