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~subject:"Controlling"
~subject:"Konsumentenverhalten"
~type_genre:"Conference proceedings"
~type_genre:"Übersichtsarbeit"
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12.03.1987
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Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
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2
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
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2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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