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~subject:"Coronavirus"
~subject:"E-commerce"
~subject:"Markenimage"
~type_genre:"Konferenzbeitrag"
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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International journal of retail & distribution management
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The moderating effect of store image on the relationship between private label naming strategy and
perceived
risk
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-118)
.
2022
Persistent link: https://www.econbiz.de/10013281289
Saved in:
2
Comparing online and in-store risks in multichannel shopping
Bezes, Christophe
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
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