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~subject:"Corporate Communication"
~type_genre:"Fallstudie"
~type_genre:"Firmeninformation"
~type_genre:"Textbook"
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Search: subject_exact:"Corporate communication"
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Corporate Communication
Public relations
339
Öffentlichkeitsarbeit
339
Deutschland
123
Germany
123
Kommunikation
52
Unternehmen
52
Krisenmanagement
38
Corporate reputation
37
Firmenimage
37
Theorie
37
Theory
37
Internal communication
36
Interne Kommunikation
36
Crisis management
35
Corporate Social Responsibility
33
Corporate social responsibility
32
Marketing management
28
Marketingmanagement
28
Communication
27
Social Web
27
Social web
27
Stakeholder
25
USA
24
United States
24
Strategisches Management
20
Web 2.0 technologies
19
Web 2.0-Technologien
19
Strategic management
18
Corporate culture
14
Unternehmenskultur
14
Multinationales Unternehmen
12
Transnational corporation
12
Werbung
12
Advertising
11
Sponsoring
11
Sponsorship
11
Brand management
10
Kommunikationspolitik
10
Management
10
Markenführung
10
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Book / Working Paper
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Fallstudie
Firmeninformation
Textbook
Hochschulschrift
16
Dissertation u.a. Prüfungsschriften
13
Thesis
13
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
6
Case study
5
Graue Literatur
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Non-commercial literature
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Article in journal
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Handbook
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English
7
German
1
Author
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Argenti, Paul A.
1
Belasen, Alan T.
1
Blanchette, Stephen
1
Budtz, Christian
1
Cornelissen, Joep
1
Evangelisti Allori, Paola
1
Fog, Klaus
1
Garzone, Giuliana
1
Hübner, Hartmut
1
Munch, Philip
1
Paar, Simone
1
Podnar, Klement
1
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Contributions to management science
1
Linguistic insights : li ; studies in language and communication
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ECONIS (ZBW)
8
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1
Corporate communication : a marketing viewpoint
Podnar, Klement
-
2015
Persistent link: https://www.econbiz.de/10010467159
Saved in:
2
Corporate communication
Argenti, Paul A.
-
2013
-
6th ed
Persistent link: https://www.econbiz.de/10009634515
Saved in:
3
Corporate communication : a guide to theory and practice
Cornelissen, Joep
-
2011
-
3. ed.
Persistent link: https://www.econbiz.de/10008934226
Saved in:
4
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008937214
Saved in:
5
The theory and practice of corporate communication : a competing values perspective
Belasen, Alan T.
-
2008
Persistent link: https://www.econbiz.de/10003532931
Saved in:
6
The communicating company : towards an alternative theory of corporate communication ; with 18 tables
Hübner, Hartmut
-
2007
Persistent link: https://www.econbiz.de/10003400486
Saved in:
7
Die Kommunikation von Corporate Citizenship
Paar, Simone
-
2005
Persistent link: https://www.econbiz.de/10003180123
Saved in:
8
Storytelling : branding in practice
Fog, Klaus
;
Budtz, Christian
;
Munch, Philip
; …
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003937460
Saved in:
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