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~subject:"Corporate Social Responsibility"
~subject:"Konsumentenverhalten"
~subject:"Strategic management"
~type_genre:"Reprint"
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Corporate Social Responsibility
Konsumentenverhalten
Strategic management
Corporate reputation
24
Firmenimage
24
Brand management
9
Markenführung
9
Public relations
6
Öffentlichkeitsarbeit
6
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5
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5
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Welt
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Corporate social responsibility
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Holt, Douglas B.
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Corporate brand and corporate reputation
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Corporate social responsibility
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Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
7
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The corporate social responsibility movement responds to real demand for increased accountability
Kinder, Peter
- In:
Corporate social responsibility
,
(pp. 41-45)
.
2009
Persistent link: https://www.econbiz.de/10003858455
Saved in:
2
Voluntary codes of conduct will not make corporations more accountable
Singh, Kavaljit
- In:
Corporate social responsibility
,
(pp. 163-173)
.
2009
Persistent link: https://www.econbiz.de/10003858492
Saved in:
3
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
4
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
5
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
6
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
7
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2006
Persistent link: https://www.econbiz.de/10003805611
Saved in:
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