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~subject:"Corporate banking"
~subject:"Organisationsstruktur"
~type:"article"
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Search: subject_exact:"Großkundenmanagement"
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Corporate banking
Organisationsstruktur
Key account management
211
Key-Account-Management
211
Relationship marketing
65
Beziehungsmarketing
64
Lieferantenmanagement
47
Supplier relationship management
47
Strategic management
22
Strategisches Management
22
Multinationales Unternehmen
19
Transnational corporation
19
B-to-B-Marketing
18
Business-to-business marketing
18
Deutschland
14
Germany
14
USA
14
United States
14
Customer value
13
Kundenwert
13
Selling
13
Verkauf
13
Salespeople
12
Verkaufspersonal
12
Accounting
10
Customer analysis
10
International marketing
10
Internationales Marketing
10
Kundenanalyse
10
Rechnungswesen
10
Theorie
10
Theory
10
Marketing management
8
Marketingmanagement
8
Erfolgsfaktor
7
Globalisierung
7
Globalization
7
Success factor
7
Bibliometrics
6
Bibliometrie
6
Customer satisfaction
6
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German
6
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Yip, George S.
2
Affeltranger, Roger
1
Allwood, Jens
1
Arndt, Michael G.
1
Bink, Audrey
1
Bink, Audrey J. M.
1
Birkinshaw, Julian
1
Büttgen, Marion
1
DiStefano, Joseph J.
1
Faix, Axel
1
Fuchs, Oliver A.
1
Klenk, Peter
1
Lindner, Hans-Jörg
1
Olejnik, Edith
1
Salomonson, Nicklas
1
Schaller, Anja
1
Schlüter, Andrea
1
Swoboda, Bernhard
1
Åberg, Annika
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Integriertes Key-Account-Management
2
Controlling als Instrument der Unternehmensführung
1
Die Bank
1
Die Betriebswirtschaft : DBW
1
Handbook of strategic account management : a comprehensive resource
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing : ZFP ; journal of research and management
1
The Blackwell handbook of global management : a guide to managing complexity
1
Trends im Firmenkundengeschäft in Kreditinstituten
1
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ECONIS (ZBW)
11
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1
Organizational structures in global account management
Yip, George S.
;
Bink, Audrey
- In:
Handbook of strategic account management : a …
,
(pp. 337-354)
.
2014
Persistent link: https://www.econbiz.de/10010341890
Saved in:
2
Strategische Herausforderungen für Banken im deutschen Geschäfts- und Firmenkundenmarkt
Arndt, Michael G.
;
Schaller, Anja
- In:
Trends im Firmenkundengeschäft in Kreditinstituten
,
(pp. 43-65)
.
2014
Persistent link: https://www.econbiz.de/10010429765
Saved in:
3
Communicative skills that support value creation : a study of B2B interactions between customers and customer service representatives
Salomonson, Nicklas
;
Åberg, Annika
;
Allwood, Jens
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 145-155
Persistent link: https://www.econbiz.de/10009513202
Saved in:
4
Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen Handelskunden
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
4
,
pp. 278-292
Persistent link: https://www.econbiz.de/10009387765
Saved in:
5
Evaluation of a national key account management concept within selected market organisations of Metter Toledo Process Analytics
Affeltranger, Roger
- In:
Integriertes Key-Account-Management
,
(pp. 149-251)
.
2011
Persistent link: https://www.econbiz.de/10009236405
Saved in:
6
Zentrale versus dezentrale Struktur des internationalen Key-Account-Managements mittelständischer Automobil-Zulieferer
Lindner, Hans-Jörg
- In:
Integriertes Key-Account-Management
,
(pp. 1-60)
.
2011
Persistent link: https://www.econbiz.de/10009236415
Saved in:
7
Empirische Fundierung des Organisations-Audit : Analysen zur Beurteilung der Marktorientierung des Produkt- und Key-Account-Managements
Faix, Axel
- In:
Controlling als Instrument der Unternehmensführung
,
(pp. 103-132)
.
2007
Persistent link: https://www.econbiz.de/10003641062
Saved in:
8
Ziel ist der zufriedene Kunde : Firmenkundenbefragung
Fuchs, Oliver A.
;
Klenk, Peter
- In:
Die Bank
(
2007
)
9
,
pp. 36-39
Persistent link: https://www.econbiz.de/10003526120
Saved in:
9
Managing global accounts
Yip, George S.
;
Bink, Audrey J. M.
- In:
Harvard business review : HBR
85
(
2007
)
9
,
pp. 102-111
Persistent link: https://www.econbiz.de/10003535321
Saved in:
10
Global account management: new structures, new tasks
Birkinshaw, Julian
;
DiStefano, Joseph J.
- In:
The Blackwell handbook of global management : a guide …
,
(pp. 322-341)
.
2004
Persistent link: https://www.econbiz.de/10002077480
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