Crowden Good, Catherine Bamber (contributor) - 2008
specific marketing tools, per-
haps the most significant of which was the brand», Koehn (2001:5).
Die Bedeutung der Marke … Executive Officers (CEOs) are the nerve centres and strategy drivers of their
companies. In this position, they fulfil a highly … responsible function at the top of com-
panies that are engaged in increasingly globalised and dynamic markets. And as char …