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~subject:"Corporate reputation"
~subject:"Germany"
~subject:"Marketingmanagement"
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Corporate reputation
Germany
Marketingmanagement
Markenführung
16,801
Brand management
16,795
Consumer behaviour
7,213
Konsumentenverhalten
7,211
Markenimage
6,880
Brand image
6,801
Brand
5,054
Markenartikel
5,017
Beziehungsmarketing
2,487
Relationship marketing
2,487
Social Web
1,726
Social web
1,725
Online-Marketing
1,540
Internet marketing
1,516
Marketing management
1,316
Werbewirkung
1,108
Markenpolitik
1,106
Advertising effects
1,101
Deutschland
1,030
Luxusgüter
839
Luxury goods
838
Werbung
709
Advertising
696
Marketing
678
Einzelhandel
667
Retail trade
663
Firmenimage
640
Brand loyalty
629
Theorie
628
Theory
627
Customer satisfaction
618
Kundenzufriedenheit
617
Internationales Marketing
605
International marketing
595
USA
578
United States
568
Emotion
567
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242
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Baumgarth, Carsten
33
Esch, Franz-Rudolf
31
Burmann, Christoph
29
Melewar, T. C.
29
Ahlert, Dieter
23
Balmer, John M. T.
23
Meffert, Heribert
23
Huber, Frank
20
Keller, Kevin Lane
19
Foroudi, Pantea
13
Bauer, Hans H.
12
Schmidt, Holger J.
12
Bang, Nguyen
11
Bruhn, Manfred
11
Swoboda, Bernhard
11
Regier, Stefanie
10
Urde, Mats
10
Wiedmann, Klaus-Peter
10
Laukkanen, Tommi
9
Merrilees, Bill
9
Binckebanck, Lars
8
Langner, Tobias
8
Lips, Peter
8
Woisetschläger, David
8
Drees, Norbert
7
Fantapié Altobelli, Claudia
7
Gupta, Suraksha
7
Iglesias, Oriol
7
Ind, Nicholas
7
Kenning, Peter
7
Kitchen, Philip J.
7
Ko, Eunju
7
Meyer, Frederik
7
O'Cass, Aron
7
Tomczak, Torsten
7
Aaker, David A.
6
Abratt, Russell
6
Adeola, Ogechi
6
Balmer, John M.T.
6
Dekimpe, Marnik G.
6
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Springer Fachmedien Wiesbaden
26
Gesellschaft zur Erforschung des Markenwesens
15
Haufe-Lexware GmbH & Co. KG
6
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
American Marketing Association
4
Verlag Dr. Kovač
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Information Resources Management Association
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Helmut-Schmidt-Universität
2
Hochschule Niederrhein
2
IGI Global
2
Institut für Handelsmanagement <Münster (Westf)>
2
Institut für Markt- und Distributionsforschung <Köln>
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Marketinginstitut für Textilwirtschaft
2
Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Universität Hannover / Institut für Marketing & Management
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Autohaus Buch und Formular
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Chartered Institute of Marketing
1
Deutschland <Bundesrepublik> / Umweltbundesamt
1
Enquête-Kommission Zukunftssicherung im Kfz-Gewerbe
1
Erasmus Research Institute of Management
1
Eurohandelsinstitut
1
Fachhochschule Reutlingen / European School of Business
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Association for the Study of Insurance Economics
1
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Published in...
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SpringerLink / Bücher
89
The journal of brand management : an international journal
78
Journal of business research : JBR
64
The journal of product & brand management
47
Innovatives Markenmanagement
29
European journal of marketing : EJM
28
Journal of retailing and consumer services
26
Journal of strategic marketing
26
Springer eBook Collection / Business and Economics
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Gabler Edition Wissenschaft
22
Research
22
Journal of marketing communications
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of marketing management : MM
16
Marketing intelligence & planning
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
Journal of marketing
13
Springer eBook Collection
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
Journal of the Academy of Marketing Science
12
Asia Pacific journal of marketing and logistics
11
Corporate reputation review : an international journal
11
Gabler Research
11
International marketing review
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
Gabler Edition Wissenschaft / Innovatives Markenmanagement
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The journal of business & industrial marketing
10
The marketing review
10
Business horizons
9
CSR und Brand Management : Marken nachhaltig führen
9
Cogent business & management
9
Corporate communications : an international journal
9
Harvard-Business-Manager : das Wissen der Besten
9
International journal of hospitality management
9
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ECONIS (ZBW)
2,801
EconStor
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91
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
92
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
93
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
94
Redefining wine brand engagement through influencer marketing and ephemeral content
Ducman, Anca-Alexandra
- In:
Theoretical and applied economics : GAER review
31
(
2024
)
1/638
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014520526
Saved in:
95
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
96
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
97
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
98
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
99
Sustainability as a brand power factor in the women's and men's assessment
Wyrwisz, Joanna
;
Dziwulski, Jacek
- In:
European research studies
24
(
2021
)
2
,
pp. 357-367
Persistent link: https://www.econbiz.de/10012663920
Saved in:
100
(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.
;
Ul Abedin, Zain
;
Ghouri, Arsalan Mujahid
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
Saved in:
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