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~subject:"Corporate reputation"
~subject:"Marketing management"
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Ormrod, Robert P.
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Henneberg, Stephan
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Management working paper
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European journal of marketing : EJM
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Corporate reputation review
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ECONIS (ZBW)
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1
The impact of corporate political activity on corporate reputation amongst industry stakeholders
Ormrod, Robert P.
;
Müller, Annika C.
- In:
Corporate reputation review
25
(
2022
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10013401643
Saved in:
2
Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
Saved in:
3
Defining political marketing
Ormrod, Robert P.
-
2012
Persistent link: https://www.econbiz.de/10009632217
Saved in:
4
Political market orientation : an introduction
Ormrod, Robert P.
-
2011
Persistent link: https://www.econbiz.de/10009228951
Saved in:
5
Product-, sales- and market-oriented parties : literature review and implications for academics, practitioners and educators
Ormrod, Robert P.
-
2011
Persistent link: https://www.econbiz.de/10009267708
Saved in:
6
Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
Saved in:
7
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
Saved in:
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