Doorley, John; Garcia, Helio F. - 2015 - 3. ed.
"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It … rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units …-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses …