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~subject:"Corporate social responsibility"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Konferenzbeitrag"
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Corporate social responsibility
Marketingmanagement
Markenführung
109
Brand management
107
Consumer behaviour
61
Konsumentenverhalten
61
Brand
50
Brand image
49
Markenimage
49
Markenartikel
47
Einzelhandel
18
Handelsmarke
18
Retail trade
18
Store brand
18
Beziehungsmarketing
16
Relationship marketing
16
Internet marketing
13
Online-Marketing
13
Marketing management
12
Advertising effects
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Konferenzbeitrag
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239
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239
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22
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22
Conference paper
18
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Agbokanzo, Koffi Selom
1
Aiello, Gaetano
1
Ashoori, Minoo Talebi
1
Athanasula-Reppa, Anastasia
1
Aydın, Hatice
1
Brownlie, Douglas
1
Cauberghe, Veroline
1
Choi, Seung-chan
1
Daskou, Sofia
1
Derqui, Belén
1
Feri, Alessandro
1
Fudurić, Morana
1
Gürce, Merve Yanar
1
Hart, David
1
Herm, Steffen
1
Horvat, Sandra
1
Hudders, Liselot
1
Ind, Nicholas
1
Jewell, Robert D.
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Ko, Eunju
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Kırcova, İbrahim
1
Lee, Chang Han
1
Lee, Yun Jung
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Masouras, Andreas
1
McLeay, Fraser
1
Möller-Herm, Jana
1
Norris, Matthew
1
Osburg, Victoria-Sophie
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Phan, Michel Cao Tuan
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Retno, S. L.
1
Ritch, Elaine L.
1
Saenger, Christina
1
Samuel, Anthony
1
Tanchoux, Philippe
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Taylor, Dan
1
Tikkanen, Henrikki
1
Tjandra, Nathalia C.
1
Varga, Ákos
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The journal of brand management : an international journal
3
Ethics, social responsibility and sustainability in marketing
2
Journal of business research : JBR
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
18
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1
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
2
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
5
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
6
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
7
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
8
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
9
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
10
Non-profit foundation and brand alliances as a reputation management tool
Kırcova, İbrahim
;
Gürce, Merve Yanar
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 157-171)
.
2019
Persistent link: https://www.econbiz.de/10012104177
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