Elsayed, Raghda Abdellatif Abdelkhalik - In: Future Business Journal 9 (2023), pp. 1-15
contribute to the firm's value by analyzing the direct and indirect effect of investment in the brand value chain on brand … resonance, profitability, and market value. This study is based on a random sample of 237 Certified European Financial Analysts … variance. On the other hand, there are significant positive relationships between the effect of investment in the brand value …