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~subject:"Corporate social responsibility"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"warmth"
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Corporate social responsibility
Consumer behaviour
56
Konsumentenverhalten
56
Warmth
47
Competence
40
Brand management
24
Markenführung
24
Brand image
23
Markenimage
23
Beziehungsmarketing
22
Relationship marketing
22
warmth
20
Brand
19
Markenartikel
19
Dienstleistungsqualität
16
Service quality
16
competence
15
Customer satisfaction
13
Kundenzufriedenheit
13
Occupational qualification
12
Qualifikation
12
Advertising effects
11
Werbewirkung
11
Corporate Social Responsibility
9
Perceived warmth
9
Advertising
8
Customer service
8
Kundenservice
8
Robot
8
Roboter
8
Werbung
8
Emotion
7
Perception
7
Stereotype content model
7
Wahrnehmung
7
Brand warmth
6
Gender
6
Geschlecht
6
Kompetenz
6
Brand competence
5
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Aufsatz in Zeitschrift
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9
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Ashoori, Minoo Talebi
1
Baik, Jin-Ki
1
Choi, Se-Kyung
1
Cryder, Cynthia
1
Du, Shuili
1
Gao, Yixing
1
Gershon, Rachel
1
Hanks, Lydia
1
Hyun, Sun-Hae
1
Janssen, Catherine
1
Jeong, Hyun Ju
1
Johnson, Zachary S.
1
Kim, Jihye
1
Lee, Yun Jung
1
Line, Nathaniel D.
1
Mattila, Anna S.
1
Sajid, Muhammed
1
Surira, Mukul Dev
1
Swaen, Valérie
1
Wang, Tianjiao
1
Xie, Quan
1
Zakkariya K.A
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Zhang, Lu
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Journal of business research : JBR
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
International journal of hospitality management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
9
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date (oldest first)
1
ESG practices, perceived
warmth
/competence, and organizational commitment : the case of bio & pharmaceutical companies in Korea
Baik, Jin-Ki
;
Hyun, Sun-Hae
;
Choi, Se-Kyung
- In:
Journal of international trade & commerce
18
(
2022
)
2
,
pp. 19-33
Persistent link: https://www.econbiz.de/10013483126
Saved in:
2
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
3
Promoting corporate social responsibility message in COVID-19 advertising : how threat persuasion affects consumer responses to altruistic versus strategic CSR
Xie, Quan
;
Wang, Tianjiao
- In:
Journal of business research : JBR
148
(
2022
),
pp. 315-324
Persistent link: https://www.econbiz.de/10013325485
Saved in:
4
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
5
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
6
The joint effect of power, relationship type, and corporate social responsibility type on customers' intent to donate
Zhang, Lu
;
Hanks, Lydia
;
Line, Nathaniel D.
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 374-394
Persistent link: https://www.econbiz.de/10011997332
Saved in:
7
Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.
;
Lee, Yun Jung
;
Ashoori, Minoo Talebi
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
Saved in:
8
Goods donations increase charitable credit for low-
warmth
donors
Gershon, Rachel
;
Cryder, Cynthia
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 451-469
Persistent link: https://www.econbiz.de/10011900589
Saved in:
9
Improving consumer satisfaction in green hotels : the roles of perceived
warmth
, perceived competence, and CSR motive
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
42
(
2014
),
pp. 20-31
Persistent link: https://www.econbiz.de/10010410812
Saved in:
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