Wai Chuen Poon; Serene En Hui Tung - In: European journal of management and business economics : … 33 (2024) 1, pp. 54-73
Purpose This study aims to understand consumer behaviour in the context of online food delivery (OFD), especially given the mandatory lockdown imposed in some countries that have modified the behaviour of consumers. Using model goal-directed behaviour (MGB), this study was conducted to...