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~subject:"Creativity"
~subject:"Großbritannien"
~subject:"Rentabilität"
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Koslow, Scott
8
Kilgour, Mark
5
Sasser, Sheila L.
5
Windels, Kasey
5
Schwarzkopf, Stefan
4
Botzenhardt, Florian
3
Bultez, Alain V.
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Ferdinand, Hans-Michael
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Journal of advertising research
8
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising
4
Journal of marketing communications
3
European journal of marketing : EJM
2
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Routledge advances in organizational learning and knowledge management
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2
The service industries journal
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2
Working paper / European Institute for Advanced Studies in Management
2
A master class in brand planning : the timeless works of Stephen King
1
Advancing research on projects and temporary organizations
1
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Breaking new ground in theory and practice
1
British journal of management : BJM
1
Business research
1
Cmnd
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
EIU special report
1
EconStor Open Access Articles
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Economies et sociétés ; 47,3/4
1
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Gender in Management: An International Journal
1
Global advertising practice in a borderless world
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Handbook of research on IoT, digital transformation, and the future of global marketing
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IIMS journal of management science
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
127
EconStor
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1
Female creative managers as drivers for gender diversity in advertising creative departments : a critical mass approach
Roca, David
;
Suárez, Aina
;
Meléndez-Rodríguez, Saraí
- In:
Gender in management : an international journal
39
(
2024
)
4
,
pp. 465-479
Persistent link: https://www.econbiz.de/10014513782
Saved in:
2
Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
3
The impact of advertising creative strategy on advertising elasticity
Dall'Olio, Filippo
;
Vakratsas, Demetrios
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10013474255
Saved in:
4
Sick of awards : hidden costs of signaling for advertising creatives
Meléndez-Rodríguez, Saraí
;
Roca, David
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1295-1314
Persistent link: https://www.econbiz.de/10014450200
Saved in:
5
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
6
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
Saved in:
7
Empirical investigation of the domain knowledge and team advertising creativity typology : the case of Nescafe coffee
Bushra, Mazia Fateen
;
Ahmad, Ayaz
;
Ahmad, Wisal
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401629
Saved in:
8
Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
9
Creativity in advertising : how to test for highly creative individuals, how to generate alternative creative ideas, and how to pretest them
Rossiter, John R.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10013358818
Saved in:
10
Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini
;
Kerr, Gayle
;
Patwardhan, Hemant
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
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