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~subject:"Cultural sector"
~subject:"Relationship marketing"
~type_genre:"Book section"
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Cultural sector
Relationship marketing
Freizeitwirtschaft
148
Leisure industries
148
Deutschland
27
Germany
27
Economics of leisure
25
Freizeitökonomie
25
Satisfaction
24
Zufriedenheit
24
Welt
23
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23
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18
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18
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17
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17
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Boltze, Alexander
1
Carù, Antonella
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Caves, Richard E.
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Cova, Bernard
1
Egels-Zandén, Niklas
1
Gries, Rainer
1
Johnson, Brian A.
1
Kim, Young-gul
1
Krovat, Katharina
1
Lorentzen, Anne
1
Nunes, Paul F.
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Park, Chung-Hoon
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Rau, Harald
1
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Business and finance : performance and management
1
Creative industries and innovation in Europe : concepts, measures and comparative case studies
1
Handbook of the economics of art and culture ; Vol. 1
1
Innovatives Dienstleistungsmarketing in Theorie und Praxis
1
Managing consumer services : factory or theater?
1
Marketing through minefields
1
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
1
Web technologies for commerce and services online
1
Ökonomie, Qualität und Management von Unterhaltungsmedien
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ECONIS (ZBW)
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1
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
2
Leisure, culture and experience economy as a creative strategy in the periphery : does North Denmark benefit from the experience economy?
Lorentzen, Anne
- In:
Creative industries and innovation in Europe : …
,
(pp. 118-135)
.
2013
Persistent link: https://www.econbiz.de/10009619410
Saved in:
3
Das Ende der Zielgruppe! : Herausforderungen für das Management für Onlineunterhaltungsmedien
Boltze, Alexander
;
Rau, Harald
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 61-79)
.
2012
Persistent link: https://www.econbiz.de/10009490752
Saved in:
4
Misery as corporate mission : user imagery at the nightclub the spy bar
Egels-Zandén, Niklas
;
Ågerup, Ulf
- In:
Business and finance : performance and management
,
(pp. 219-231)
.
2011
Persistent link: https://www.econbiz.de/10009304097
Saved in:
5
Auf dem Wege zur Universalmarke : die Produktkommunikation von Kultur- und Freizeitanbietern
Gries, Rainer
;
Krovat, Katharina
-
2011
Persistent link: https://www.econbiz.de/10009409067
Saved in:
6
Are some customers more equal than others?
Nunes, Paul F.
;
Johnson, Brian A.
- In:
Marketing through minefields
,
(pp. 41-64)
.
2008
Persistent link: https://www.econbiz.de/10003813880
Saved in:
7
The effect of information satisfaction and relational benefit on consumer's online shopping site commitment
Park, Chung-Hoon
;
Kim, Young-gul
- In:
Web technologies for commerce and services online
,
(pp. 149-169)
.
2008
Persistent link: https://www.econbiz.de/10003634210
Saved in:
8
Organization of arts and entertainment industries
Caves, Richard E.
-
2006
Persistent link: https://www.econbiz.de/10003380426
Saved in:
9
Besonderheiten bei Produktion und Absatz von Unterhaltungsdienstleistungen - einige Überlegungen auf Basis der ökonomischen Superstar-Theory
Veßhoff, Julia
;
Welling, Michael
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 217-241)
.
2006
Persistent link: https://www.econbiz.de/10003413956
Saved in:
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